The Automechanika Fair 2012 took place in Frankfurt, Germany 11 - 16 September. This is the world's largest automotive parts and accessories trade fair.
CAE exhibited exclusively its Jelly Belly brand of car air fresheners and associated products, with the fair proving to be a huge success by gathering massive interest from markets around the world.
Advance discussions were reached with several significant new partners in many territories, and the company expects further distribution agreements to be reached with many more to follow in the forthcoming weeks.
This demonstrates the worldwide appeal of the Jelly Belly brand and the huge commercial potential of the CAE program internationally.