It all began with Energizer's invention of the first dry cell battery back in the 1890s. Since then, Energizer's pioneering spirit has driven them forward, leaving behind a rich history of highlights across numerous consumer brands.

Through innovation, Energizer simplify and enhance the lives of customers and consumers better than anyone else.

With this in mind Energizer have chosen CAE Ltd to produce a new line of automotive products. Among the products that will be included in CAE’s new line are cables, chargers and extension sockets, as well as automotive power packs such as jump starters, inverters and compressors.

The range is targeted at automotive specialty stores, supermarkets, DIY and online retailers across the U.K. and Europe.